MASS MEDIA

SIES has started a new course , BMM which fall in the undergraduate level. These courses are usually of 3 years/6 semesters.

B.M.M(Bachelor in Mass Media)
The college has started the Bachelor of Mass Media (B.M.M.) Course from the academic year 2000-2001. This will be a three year full time course and will be conducted in six semesters. The course has two optional streams like Advertising and Journalism and shall consist of 36 modules comprising of 32 theory papers, one internship, two case studies and one project.

1. Advertising And Journalism
(Semester 1)
a. Effective Communication Skills - I
b. Macroeconomics
c. Principles of Management
d. Research Methodology
e. Introduction to Computers
f. Constitution and Media Laws

2. Advertising And Journalism
(Semester 2)
a. Effective Communication Skills - II
b. Principles Of Marketing
c. Introduction to Sociology
d. Introduction to Psychology
e. Introduction to Literature in English/ Hindi / Marathi / Gujarati/ Urdu/ Sindhi/ Sanskrit/ French/ German
f. History : Independent India and The World

3. Advertising And Journalism
(Semester 3)
a. Introduction to creative advertising
b. Introduction to Media Studies
c. Introduction to PR
d. Introduction to Marketing Research
e. Creative Writing

4. Advertising
(Semester 4)
a. Advertising Copywriting
b. Advertising Art Direction
c. Advertising Media Planning & Buying
d. Print Production and Photography
e. Advertising Design for Radio,TV and Interactive in Media
f. Internship

5. Journalism
(Semester 4)
a. Principles of Journalism
b. Introduction to Broadcast Journalism
c. Principles of Reporting
d. Principles of Editing (Selection)
e. Applications Of Editing (Layout)
f. Internship (4 weeks)

6. Advertising
(Semester 5)
a. Consumer Behavior and Advertising
Research
b. Advertising in contemporary Society and Ethics of Advertising
c. Account Management
d.Case Studies - I
e. Computer Application Advertising
f. Project

7. Journalism
(Semester 5)
a. Opinion and Feature
b. Media Management
c. Broadcast Journalism - II
d. Book Publishing & Magazine Journalism
e. Case Studies - I
f. Project

8. Advertising
(Semester 6)
a. Brand Management and Campaign Planning
b. Sales Promotion
c. Strategic Marketing
d. Case Studies - II
e. Organizational Behavior
f. Financial Management

9. Journalism
(Semester 6)
a. Fundamentals of Mass communication
b. Investigative & Interpretative Journalism
c. Case Studies - II
d. Ethics in Journalism
e. Business and Financial Journalism
f. Press, State and Democracy.